Pandemic puppies are helping the pet industry reach new levels, WHAT?

I recently came across this article and it got me thinking …..

I thought it was people having babies during the pandemic. Well, for some of us, they are one in the same. We love our animal companions. We name them, dress them, feed them, take them to the doctor, and some of us even leave our inheritance to them. But do we really understand them? I mean, truly understand them?

I don’t. I love my 9-year-old miniature pincher, Samba. My wife even says she is my daughter. Sure, I know when she’s hungry; she tells me when she needs to go out or when she wants me to walk her. But other than that, I really don’t know her all that well. My kids tell me she has simply trained me well, and I agree.

As a designer, I am naturally curious about the human condition, what triggers our emotions, and our desires. How do we interact with products, services, and other people? I have made a living working for companies to understand humans so that better solutions can be made for them. Solutions that truly meet their needs and desires.

When Luisa invited me to partner with her to solve problems for animals by adapting the tools and methods I use to solve problems for people, I was hooked.

The pet industry is projected to be a $500 billion market by 2030. That means there are plenty of people out there caring for their animals and companies wanting to help them do so. Imagine if we were able to truly understand our customers’ and their needs. And by customer, I don’t mean humans. What if I could really understand what Samba experiences during the day? What will truly make her a happy dog and me a better caretaker is being able to know when she is sad or feeling sick. After all, she is my daughter ….

Please contact Luisa or any of us at pH-Auna; we are passionate about improving our companions' lives and fostering more harmonious human-animal relationships.