Before focusing on animals, I worked with humans.
I have had the opportunity to work with a variety of teams from various disciplines - marketing, engineering, manufacturing, and business - in a various markets and countries - USA, Colombia, Mexico, Italy, Spain, Portugal, Australia, and the UK - and on various types of projects - venture design, business design, user research, design strategy, trend and forecasting, color, material & finish.
“An explorer and a runaway. She’s both comfortable changing context and changes context when she’s not comfortable. She has principles and clear ideas while she’s searching for new learnings (internal deep learnings). When she’s in the room she doesn’t make her presence obvious, and when she has an opinion she won’t impose it on others. Gives people the benefit of the doubt. A team member, a keeper. One who will walk the journey with you. She looks at the bright side, generous and humble.”
Jorge García-Luengo - Design Director Fjord Madrid.”
What a Few Others Say About Working With Me
“When one of your former students breaks new ground, it feels like the world moves forward. Luisa Ruge, PhD is one of the smartest designers I’ve ever worked with. I’m so excited to see her develop the field of animal centered design. There over 160 million pets in the United States, half a billion chickens and 91 million cattle. Twice as many animals as humans. They support our emotional lives and sustain our bodies. Often, they live in unnecessary stress, physical pain and anxiety. They can’t speak for themselves, but live in our manufactured environment. They deserve design love, too. Support animal centered design and the amazing work being done at pHauna!”
Jonathan Brill - Executive Chairman Center for Radical Change
“Amazing team player, calm and thoughtful, respects all opinions in the room. Has a clear point of view. Deep thinker that doesn’t try to find short cut solutions. An extraordinarily pleasant person to work with since she really listens and cares about everyone’s opinion. People were always commenting on her HCD acumen, amount of expertise and design mindset.”
Lukas Friedemann - Co-Founder & Chief of Growth and Operations The Equal Food Co.
“If I were to describe Luisa’s personal brand it would include the following adjetives and nouns:
empathetic, hopeful, meticulous, constructive, appreciative.
nature, ideals, details, loyalty, care, balance, curiosity”
Joselyn Lai - Co-founder & CEO Bedrock Energy